Page 15 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Color system

Secondary colors

The colors selected for CIWA's focus areas are designed to enhance visual distinction of CIWA’s different
work areas and individual project themes and show alignment with the organization's mission.

Each color represents a specific focus area:

Fireglow Red for Fragility, Conflict, and Violence: This vibrant red symbolizes urgency and the critical
nature of addressing issues of conflict, fragility and vulnerability.

Optimist Yellow for Climate Resilience: This bright yellow reflects optimism and the proactive
measures needed for climate resilience.

Wetland Green for Biodiversity and Conservation: This green represents nature and the importance
of preserving biodiversity.

Integrity Blue for Gender and Social Inclusion: This deep blue signifies trust, integrity, and the
importance of integrating gender equality and social inclusion in CIWA’s work.

Fragility, Conflict Climate Biodiversity Gender

& Violence Resilience & Conservation & Social Inclusion
Fireglow Optimist Wetland Integrity
red yellow green blue

HEX: #F27052 HEX: #33B4B4 HEX: #33B4B4 HEX: #445399
RGB: 242, 112, 82 RGB: 239, 184, 94 RGB: 51, 180, 180 RGB: 68, 83, 153
CMYK: 0, 54, 66, 5 CMYK: 0, 23, 61, 6 CMYK: 72, 0, 0, 29 CMYK: 56, 46, 0, 40

HEX: #F4A694 HEX: #F2D19B HEX: #9ACBBB HEX: #8C95BF
RGB: 244, 166, 148 RGB: 242, 209, 155 RGB: 154, 203, 187 RGB: 229, 27, 65
CMYK: 0, 32, 39, 4 CMYK: 0, 14, 36, 5 CMYK: 24, 0, 8, 20 CMYK: 27, 22, 0, 25

Tint: 30% Tint: 30% Tint: 30% Tint: 30%

Tint: 15% Tint: 15% Tint: 15% Tint: 15%

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