Page 16 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Color system

Neutral colors

This slide outlines the neutral color system for CIWA. Black and its tint variations are used for body text
and navy ‘Nile’ blue and its variations are used for headings and subheadings to ensure readability and

contrast.
"Perfect White" is primarily used for backgrounds, slides, and documents, offering a clean and modern

look. It is also used in text pullouts, quote cards, and highlight sections.
"Misty Blue" complements as a secondary neutral, used for pullouts, quotes, and highlight sections,

adding elegance.
The tints of both colors (60% and 30%) are applied to maintain visual consistency and hierarchy. This system
ensures a cohesive and professional appearance across all CIWA materials.

Primary neutral Secondary neutral

Perfect white Misty blue
Fireglow
red HEX: #E6EDED

HEX: #F0EEEE
RGB: 240, 238, 238 RGB: 230, 237, 237
CMYK: 0, 1, 1, 6 CMYK: 3, 0, 0, 7

Body text Text coloring Subheading Heading

HEX: #000000 Black is used for main HEX: #005F72 HEX: #33B4B4
RGB: 0, 0, 0, 0 body text on all published RGB: 0, 95, 114 RGB: 51, 180, 180
documents in line with
CMYK: 100, 100, 100, 100 World Bank guidelines. CMYK: 100, 17, 0, 55 CMYK: 72, 0, 0, 29

Grey is used for subtitles,
Tint: 60% captions, footnotes, Tint: 60% Title coloring
annotations and subtext,
Digital charts, axis labels and Lakeshore The lighter ‘CIWA teal’ is
legends, legal disclaimers
and terms as well as used for headings to stand
Tint: 30% acknowledgement Tint: 30% out and the darker ‘Nile’ blue
is used for subheadings to
Mountain information and credits. Ripple blend fluidly into the thinner
body text.

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