Page 19 - CIWA Brand Toolki 2025
P. 19
Brand Toolkit Cooperation in International Waters in Africa 2025
Typography system
Primary typeface
We are transitioning from Oswald to Poppins as our primary brand font for titles and quotes to
enhance readability, versatility, and modern appeal. Poppins' geometric design ensures clarity
and impact, offers a wide range of styles for cohesive branding, and improves accessibility with
clear character distinction. It is optimized for visual impairment, dyslexia and digital performance,
ensuring faster load times and better user engagement. This change supports our commitment
to a contemporary, professional, and accessible brand identity.
Our primary
typeface is
Poppins
Poppins regular character set
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
Poppins bold character set
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
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