Page 23 - CIWA Brand Toolki 2025
P. 23

Brand Toolkit                 Cooperation in International Waters in Africa                2025




             Imagery




                   What to avoid



             CIWA has a number of imagery themes which
             it avoids such as anything with a humanitarian
             or cultural focus and maritime imagery.















                                                            Images of children



             Hands and taps














                                                            Culturally / regionally specific imagery




             Women carrying water



















             Maritime imagery                               Terrestrial imagery




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