Page 20 - CIWA Brand Toolki 2025
P. 20
Brand Toolkit Cooperation in International Waters in Africa 2025
Typography system
Secondary typeface
We are transitioning from Lato to DM Sans for our main body text to enhance readability, legibility, and
accessibility, aligning with World Bank guidelines. Lato's intricate design can hinder readability and
accessibility, while DM Sans offers a clean, modern aesthetic with clear character distinction, improving
the reading experience for all users. This switch supports better web performance, a cohesive
typographic hierarchy, and signifies our commitment to innovation, accessibility and contemporary
publishing standards.
Our secondary
typeface is
DM Sans
DM Sans regular character set
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
DM Sans bold character set
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
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