Page 27 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Focus area publication colors

The rule of 30 / 18 / 9

In CIWA publications that fall within one of the four focus areas, typography colors are adapted according
to the color system (see pages 12 and 18). Here we use the example of the Biodiversity and Conservation
focus area, however, the rules apply across the four focus colors.

All font sizes and spacing rules still apply.

Primary
HEX: #19624A Tertiary

Wetland
green

HEX: #5CAD92
RGB: 51, 180, 180 Primary
CMYK: 72, 0, 0, 29

HEX: #9ACBBB
RGB: 51, 180, 180 Secondary
CMYK: 72, 0, 0, 29 (Tint: 60%)

Tint: 30%
15% and 30% tint are
used as part of diagrams
Tint: 15% and for the page number
box in page corners.

Pull-out box heading
All pull-out text should be in
+40% tint of the primary color.

Heading +40% tint

Sub-heading Primary

Body

Body

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