Page 30 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Presentations

Layout guide

When creating presentations for CIWA, it's essential to maintain a consistent and professional style that
aligns with the organization's brand identity and messaging. Here are the key guidelines to follow based on
recent CIWA presentations:
Slide Layout: Font and Typography:

Use a clean and organized structure with Ensure consistency in font sizes, with
clear headings and bullet points. Keep headings around 46 points, subheadings at
text concise, focusing on key messages 18 points, and body text at 9 points. Choose
supported by visuals. professional, easy-to-read fonts.

46pt Heading 29pt Subheading 18pt Body Sub mark

The CIWA submark can be
used to unite the various logos
together and make it clear that
this is a CIWA presentation.

Logos

WB and CIWA logos are typically
placed in the corner to maintain
brand visibility. When co-branding
with partners, ensure their logos are
also included in alphabetical order.

Pull-out boxes
Ensure consistency in font sizes
and body text is always in Nile
Blue, Headings in CIWA Teal and
boxes in Misty Blue or Peace
Monochrome
contrasting icons

Footer strip
Footer strips are included on each slide for brand
recognition and are always in CIWA teal or the
primary color of the corresponding focus area in
the color system.

Data Visualization:

All data. charts and maps should use the primary
CIWA colors with the four focus areas used as
secondary colors if needed (see example where
Fireglow Red is used as a border of the IGAD region
in the map adjacent)

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