Page 34 - CIWA Brand Toolkit 2026

Brand Toolkit Cooperation in International Waters in Africa 2026

FOCUS AREA PUBLICATION COLORS

THE RULE OF 30 / 18 / 9

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In CIWA publications that f all within on e of th e fou r focu s are as, t yp o g r aphy c o ors ar e ada pt e d a ccord n g

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t o t h e colo r syst e m ( se e pag e s 1 2 and 18) H er e we u s e the exam ple of the Bi od iv e rsity a n d Conse r v atio n

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fo c us a rea ho wever, th e rules appl y acr oss the f ou r focu s colo rs .

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All font sizes an d s p acin g ru e s st ll a pply

Primary
HEX: #19624A Tertiary
Wetland
green
HEX: #5CAD92
RGB: 51, 180, 180 Primary
CMYK: 72, 0, 0, 29
HEX: #9ACBBB
RGB: 51, 180, 180 Secondary
CMYK: 72, 0, 0, 29 (Tint: 60%)
Tint: 30%
15% and 30% tint are
used as part of diagrams
Tint: 15% and for the page number
box in page corners.
Pull-out box heading
All pull-out text should be in
+40% tint of the primary color.

Heading +40% tint

Sub-heading Primary

Body

Body

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