Page 34 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Social media

Guidelines

CIWA’s blog content should focus on key themes in Sub-Saharan Africa, including cooperative
transboundary water management, gender equality, social inclusion, data initiatives, biodiversity, FCV,
and economic development for public goods, climate resilience, and conflict prevention. Blogs can use
reports from meetings or conferences to explore these topics, especially highlighting the importance of
cooperative water management.

Emoji

CIWA uses emoji’s in each post to convey
approachability and as a general visual aid

Tagging

In addition to keywords, CIWA uses various
campaign hashtags and it is important to sort
content using these tags.

The evergreen tags for CIWA’s thematic content are:

#BiodiversityKnowsNoBoundaries
#EqualityKnowsNoBoundaries
#ClimateKnowsNoBoundaries
#PeaceKnowsNoBoundaries

Graphic text
The text on CIWA’s X graphics is
always white. Sometimes with key
words highlighted in an underlayer
of CIWA Teal or Lake Blue

Logos

When adding logos onto social
media graphics, always use white
when overlaying on photos and
darker colors and full colour on
light or white backgrounds.

CIWA’s social media voice
CIWA's social media voice should be authoritative yet approachable, reflecting the organization's
expertise and commitment to addressing critical water management challenges. The tone should be
informative, emphasizing the importance of CIWA’s work while conveying a sense of urgency and
responsibility. Posts should be engaging, using clear language and relevant hashtags to connect with
a broad audience. Whenever appropriate, incorporate visual elements like emojis to enhance
relatability and capture attention. Overall, the content should inspire action and collaboration,
aligning with CIWA’s mission to foster sustainable water management across Africa.

31