Page 32 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Co-branding

Guidelines

Co-branding is vital for CIWA because its mission is deeply collaborative, involving numerous River Basin
Organizations (RBOs), institutions, governments, and organizations across multiple countries and sectors.
Given this cooperative approach, co-branding visibly represents the collective effort behind CIWA’s
initiatives, reinforcing the importance of working together to manage Africa’s shared water resources.

Logo color Logo order

When CIWA produces a graphic or visual, where It is important to order the partners /
possible, harmonize the color of all logos. In this stakeholders in alphabetical order so as
case, ‘Nile Blue’ has been used. If this is not to maintain non-partisanship.
possible, use full color across the board.

C S W

WBG representation
It is important to always indicate
that the CIWA program is hosted
by World Bank Water by use of
the WB water logo

Submark unity

Inclusion of the CIWA submark
to tie all of the stakeholders
together under the ‘Going
Beyond Water’ ethos

The importance of co-branding

in CIWA’s visual communications

CIWA often engages in multi-stakeholder and multilateral events, where careful design of the mix of
partner logos is crucial. Displaying these logos together highlights unity and shared responsibility,
ensuring all contributions are recognized. This approach builds trust, fosters partnerships, and
reinforces CIWA’s role in cooperative efforts for sustainable water management across Africa.

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