Page 31 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Presentations: Focus Areas

Guidelines

In CIWA presentations that fall within one of the four focus areas , typography colors are adapted
according to the color system (see pages 12, 18 and 29). Here, we use the example of the Biodiversity
and Conservation focus area, however, the same rules apply across the four focus colors with regards
to tint and the use of primary, secondary and tertiary colors.

All font sizes and spacing rules still apply.

Primary Secondary Tertiary Tint 30%

HEX: #19624A Tertiary

Wetland
green
Primary
HEX: #5CAD92
RGB: 51, 180, 180
CMYK: 72, 0, 0, 29

HEX: #9ACBBB Secondary
RGB: 51, 180, 180 (Tint: 60%)
CMYK: 72, 0, 0, 29

Tint: 30%
Tints
Tint: 15%

Monochrome contrasting Tint 15% Rounded images
icons (primary)

Tint 30%

Primary

Primary

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