Page 12 - CIWA Brand Toolkit 2026

BRAND TOOLKIT Cooperation in International Waters in Africa 2026

LOGO SPACING

CIWA LOGO SPACING / CO-BRANDING

When the CIWA logo appears alongside the World Bank Group logo, the two marks should be treated as a formal,
co-branded lockup. The spacing between them must be consistent, balanced, and generous enough to keep both
identities clear and legible. Leave clear separation between the end of the CIWA word mark and the start of the
World Bank globe icon that matches the width of the WBG Globe Icon. This spacing should feel intentional and
should be at least equal to the height of the CIWA word mark.

Always maintain a protected clear space around the full lockup. Do not place text, icons, page numbers, borders, or
imagery too close to either logo. On colored or photographic backgrounds, place the full white lockup in a clean
area or within a solid color field to preserve contrast and legibility.

The red guides indicate the proportional spacing and alignment rules for the CIWA and World Bank Group lockup.
Rather than setting a fixed pixel width or height, these guides show how the relationship between the two logos
should scale depending on the format, size, and context.

The horizontal guide defines the minimum clear space between the CIWA mark and the World Bank Group globe,
while the vertical guide helps maintain consistent visual height and alignment. This ensures the lockup can be
resized for covers, slides, reports, and digital graphics while preserving the same proportions, spacing, and visual
balance across all applications.

For co-branded events, shared publications, and partner materials, keep each logo visually distinct with
consistent proportional spacing. The CIWA and World Bank Group lockup should remain the primary anchor, with
partner logos added in sequence and aligned to a shared centre or baseline. Spacing should scale with the lockup
using the main CIWA logomark as spacing guide keeping one logomark’s width between each partner logo.

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