Page 11 - CIWA Brand Toolkit 2026

BRAND TOOLKIT Cooperation in International Waters in Africa 2026

THE “FLOW” SUBMARK

DESIGN

The “flow” submark builds directly from the visual language of
the CIWA logo, transforming its water motif into a flexible brand
device for the CIWA Annual Report and wider communications.
Its layered, wave-like form suggests rivers, lakes, aquifers,
movement, connection, and the crossing of boundaries — all
central to CIWA’s work in transboundary water cooperation.

Used across covers, layouts, icons, and campaign materials, the
flow creates a recognisable visual thread that ties the system
together while reinforcing CIWA’s identity as a program built
around shared waters and shared futures.
The “flow” is most effective when used boldly but simply: as a
large framing device on covers, as a subtle supporting element
in interior pages, or as the base structure for modular
iconography linked to CIWA’s themes and pathways.

LOGIC

The “flow” mark from the logo has been extracted and
refined into a more usable, pattern-friendly and versatile
shape for use in various designs.

APPLICATION

The use of a distinct logomark lends
itself well to CIWA’s design outputs as
the program works across a breadth
content types, sectors and focus areas.

The “flow” can be adapted into various
icon systems from all of the CIWA
cross-cutting themes by swapping out
modular iconography to reinforce the
brand identity.

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