Page 10 - CIWA Brand Toolki 2025

Brand Toolkit Cooperation in International Waters in Africa 2025

Logo contrast

Guidelines

To maintain brand integrity and visibility, use the appropriate CIWA logo for different background colors:

Dark Backgrounds: Use only the white logo and white text on dark backgrounds (e.g., Nile Blue, CIWA
Teal) to ensure visibility.

Light Backgrounds: Use a combination of the CIWA Teal or Nile Blue CIWA logo and Nile Blue World
Bank logo on light backgrounds (e.g., Perfect White and misty Blue) for clear contrast.

Colored Backgrounds: Choose the logo color that offers high contrast. For example, use a white logo
on deep blue or the Nile Blue dark logo on light backgrounds.

Gradient/Complex Backgrounds: Simplify by placing the logo in a solid color box that contrasts
with the background. CIWA does not use multi-color gradients on its visual material.

:
Consistency In a single publication, presentation or visual product, apply the logo color consistently
across pages / slides to maintain a cohesive visual identity.

Cooperation in International Waters in Africa Cooperation in International Waters in Africa

Cooperation in International Waters in Africa Cooperation in International Waters in Africa

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