Page 10 - CIWA Brand Toolkit 2026

BRAND TOOLKIT Cooperation in International Waters in Africa 2026

THE CIWA LOGO

LOGO HISTORY

From the early 2014 mark to the
refined 2019 and 2024 versions,
the identity has become cleaner, 2014 2019 2024 2026
clearer, and more adaptable.

THE CIWA LEGACY LOGO CIWA ‘TAG’ LOGO

Logo mark Word mark

The CIWA legacy logo remains one of the primary The CIWA “tag” logo is a more compact and flexible
marks for the program and should be used where a brand lockup designed for use across:
formal, recognisable institutional identifier is needed:
Report covers
Co-branding logo strips Social graphics
Events / event graphics Presentations
Letterheads Public-facing media
Official documents Publication layouts

The mark combines the map of Africa with a flowing This version is especially useful for materials, where
water form, visually reinforcing CIWA’s focus on clear and consistent visual recognition are central to
shared water resources, cooperation across borders, the design and where the acronym “CIWA” may not
and the wider African context of its work be instantly recognisable.

TAGLINE

The ‘Going Beyond Water’ tagline emphasises the cross-cutting themes addressed by CIWA that go beyond just

water management, pointing to the broader impact of CIWA’s initiatives, which aim to address issues such as climate
change adaptation, economic growth, and social equity across the African continent.

GOING

BEYOND

WATER.

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