Page 13 - CIWA Brand Toolkit 2026

Brand Toolkit Cooperation in International Waters in Africa 2026

LOGO CONTRAST

CONTRAST GUIDELINES

To maintain clarity, visibility, and brand consistency, the CIWA and World Bank logos must always be placed on
backgrounds that provide strong contrast. The logo should remain immediately legible at both large and small
sizes, whether used in reports, presentations, social media graphics, covers, or event materials.

MID-TONE COLOR BACKGROUNDS DARK COLOR BACKGROUNDS

On CIWA blue or other mid-tone color fields, use the On dark backgrounds, including Nile Blue, use the white
white version of the logo suite. When using the CIWA “tag” version of the CIWA logo, white World Bank Group logo
logo, ensure the white tag container, icon, and text remain and blue CIWA “tag” with the white workmark to ensure
clear and do not blend into the surrounding color. maximum readability and creates a clean, professional
lockup. Avoid using full-color, or low-contrast versions
Avoid using pale blue logo versions directly on mid- of the legacy on dark backgrounds, as the mark may
tone backgrounds, as this can reduce legibility. lose definition and clarity.

LIGHT-COLOR TO WHITE BACKGROUNDS PHOTO AND COMPLEX BACKGROUNDS
On white, Perfect White, Mist, or other pale On image-based or complex backgrounds, place logos
backgrounds, use the approved color version of the in a quieter area of the image where there is enough
CIWA logo alongside the appropriate World Bank visual contrast. If the image contains busy detail, mixed
Group logo. tones, or important subjects, use the CIWA “tag” logo or
a protected logo field to preserve visibility. The logo
The logo should retain clear contrast, with the Africa should never sit directly over faces, key subjects, high-
mark, water motif, word mark, and supporting text detail textures, or areas where the image makes the
remaining fully legible. Avoid placing white logos on mark difficult to read. In most cases, white logos work
light backgrounds or using pale logo treatments that best over darker photographic areas, while the tag logo
blend into the page. can provide additional structure and consistency.

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