Page 90 - CIWA-AR24

Communications

Communications

IWA’s outreach and engagement CIWA’s social media efforts flourished Supporting our team
C
strategy has been shaped by in early 2024, as it celebrated reaching
evolving global trends, including a 4,000 followers on X. This growth was projects, partners, and
notable decline in engagement on the X driven by our daily engagement global events
platform and the transformative role of strategies that aligned closely with
artificial intelligence in communications CIWA’s mission and vision and In May, the team supported the
I
strategies. collaboration with the World Bank's Nile Basin’s communications
cross-sector communications team to teams (the NBI, LVBC, ENTRO, and
promote our blogs and reshare content NELSAP) in their efforts to improve
Enhancing CIWA’s digital
across their channels. Creative and their media engagement and public
presence and driving meaningful posts along with content on relations, foster engagement, and
content engagement dedicated campaigns, events, and issues promote their initiatives with events
(Nile Day, International Woman’s Day, and workshops. Throughout the year,
through vibrant visuals and
Water Day, the Southern Africa Drought the SADC-GMI hosts training and
a refreshed brand voice Resilience Initiative [SADRI], GW4R, conferences where participants learn
publications on social inclusion, and FCV about the many aspects of transboundary
In FY24, the CIWA communications and GESI frameworks), blog posts, and groundwater management. CIWA
team made significant strides in "View from the Field” voices from regularly supports and promotes these
enhancing CIWA’s digital presence, partners and collaborators have allowed training and other events on X and in
focusing on the development of a CIWA to effectively convey key messages the CIWA Bulletin.
visually compelling and highly and foster engagement with its audience.
functional website. This engaging CIWA continues to increase its global
platform hosts the CIWA Bulletin, which A brand refresh is essential to stay footprint with participation in events
compiles the latest information about relevant and ensure that CIWA such as the Global Workshop on
CIWA’s programs and initiatives and continues to resonate with its Funding and Financing Transboundary
regularly publishes updates, new audiences and reflect its vision and Water Cooperation and Basin
knowledge products, and other mission. This FY, the CIWA website Development in Geneva in December
content. These efforts aim to attract underwent a design and content refresh. 2023. CIWA Program Manager Anders
new supporters and donors and keep Updated, accessible, and modern Jagerskog and NBI Deputy Executive
partners and stakeholders engaged in typography and an expanded color Director Michael Kizza made a joint
today's competitive digital landscape. palette were introduced to align with presentation there on NCCR.
CIWA's four key thematic areas (climate
While CIWA’s X account continued to resilience, biodiversity and conservation, This year’s Nile Day held
yield strong results (see metrics next FCV, and GESI), creating a cohesive visual special significance, as the NBI
page), we saw a compelling opportunity identity that strengthens the program’s commemorates 25 years of service.
to enhance CIWA’s social media messaging. All graphics, frameworks, X We celebrated the NBI with a special
approaches by utilizing Hootsuite to posts, and publications followed a new social media campaign dedicated to
refine our content strategy, optimize color system specific to each CIWA its important work.
posting times, and elevate engagement thematic area. These changes, however,
tactics. Given the presence of CIWA’s are not merely visual upgrades; they are At the Women in Water Diplomacy
target audience on LinkedIn, we are slowly part of a broader strategy to enhance Network Forum in March 2024 in
shifting our focus to this platform, visibility, streamline communication, and Vienna, Jagerskog and Assefa Gudina
seamlessly integrating AI to tailor our help position CIWA as a leader in from ENTRO presented on CIWA’s Male
content for maximum impact. To amplify transboundary waters management. This Champions Forum for Women’s
our reach, CIWA promoted successful update demonstrates our commitment Empowerment. This session, held as a
partnerships with organizations to staying up to date and connecting world café, generated much interest
dedicated to water resources with our stakeholders and partners, from attendees.
management in Africa, actively engaging highlighting the evolution of our brand
and tagging partners in our posts. while staying true to CIWA’s core identity.

85