Page 37 - CIWA Brand Toolkit 2026
P. 37
Brand Toolkit Cooperation in International Waters in Africa 2026
PRESENTATIONS
LAYOUT GUIDE
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When creating pr esen tations for CIWA it s ess ential to maint ain a consisten t and pro fess onal styl e th at
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aligns with the organi zat on's brand identit y and messagin g. H ere are the key guidelines to follow based o n
recent CIWA presentat ons:
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Slide Layout: Font and Typography:
Use a clean and organized structure with Ensure consistency in font sizes, with
clear headings and bullet points. Keep headings around 46 points, subheadings at
text concise, focusing on key messages 18 points, and body text at 9 points. Choose
supported by visuals. professional, easy-to-read fonts.
46pt Heading 29pt Subheading 18pt Body Sub mark
The CIWA submark can be
used to unite the various logos
together and make it clear that
this is a CIWA presentation.
Logos
WB and CIWA logos are typically
placed in the corner to maintain
brand visibility. When co-branding
with partners, ensure their logos are
also included in alphabetical order.
Pull-out boxes
Ensure consistency in font sizes
and body text is always in Nile
Blue, Headings in CIWA blue and
boxes in Mist or Peace
Monochrome
contrasting icons
Footer strip
Footer strips are included on each slide for brand
recognition and are always in CIWA blue or the
primary color of the corresponding focus area in
the color system.
Data Visualization:
All data. charts and maps should use the primary
CIWA colors with the four focus areas used as
secondary colors if needed (see example where
Fireglow Red is used as a border of the IGAD region
in the map adjacent)
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